San Diego State University: Homebase
Led the design of a unified visual identity and branding system for Homebase, a research-driven SDSU program supporting young men of color through community, cultural, and academic resources. You handled brand strategy, visual identity design, design system development, art direction, and collateral design, using Illustrator, InDesign, and Photoshop.
Role: Lead Designer/Brand Designer
Deliverables: Logo/Visual Identity, Brand Identity System, Social Media, PowerPoint/Presentation Templates
Tools: Adobe InDesign, Illustrator, Photoshop, Dimension
Objective
Translate Homebase's mission of empowerment and inclusion into a cohesive visual identity, one that amplifies the program's presence and connects deeply with the community it serves (young men of color at SDSU, supported through community, cultural, and academic resources).
Challenge
Homebase needed a unified visual identity system that could authentically represent empowerment, inclusion, and cultural expression, while working consistently across many different formats- print, digital, and environmental/campus applications- to strengthen outreach and visibility.
Solutions
A logo system, typography, and color palette
Graphic motifs inspired by community and cultural expression
A full design toolkit adapted for digital, print, and environmental use
Art direction guiding photography and layout toward authenticity and belonging
Collateral — magazines, posters, social graphics, and presentation templates — to boost campus visibility
