San Diego State University: Homebase
Led the design of a unified visual identity and branding system for Homebase, a research-driven SDSU program supporting young men of color through community, cultural, and academic resources. You handled brand strategy, visual identity design, design system development, art direction, and collateral design, using Illustrator, InDesign, and Photoshop.
Role: Lead Designer/Brand Designer
Deliverables: Logo/Visual Identity, Brand Identity System, Social Media, PowerPoint/Presentation Templates
Tools: Adobe InDesign, Illustrator, Photoshop, Dimension
Objective
Build an identity that doesn't just represent Homebase — it feels like the community it was made for: young men of color at SDSU, backed by culture, connection, and each other.
Challenge
One identity, built to show up everywhere on campus — print, digital, physical — carrying empowerment and culture in every format.
Solutions
A complete toolkit — logo, type, color, motifs, and every piece of collateral — built to make Homebase felt everywhere on campus, not just seen.
Outcome
The result isn't just a brand — it's a reflection of the community it was built for, visible everywhere Homebase shows up.